I get asked my opinion constantly on ” what is the best camera to use ” or ” the greatest lens ” but they are merely tools. The question should be
What makes great video ?
And the answer is ( not forgetting great AUDIO )
GREAT VIDEO = GREAT LIGHT
This formula is not rocket science but follow it and your videos will improve 10 x instantly
I GUARANTEE IT !
The examples are from my day job but they apply to ANY form of video that we shoot.
Always be looking for great “Natural ” light to enhance your videos. With practice and as your eyes becomes better trained to see the light, you will also begin to use the shadows to literally paint your subjects.
If you look closely in the images above which are taken from live video ( they are not photographs ) It is the shadows and how they fall on the subjects that makes the light in the image much more powerful.
Q: Why do magazines put really great looking images on the front cover ?
A: To make people want to buy!
It is EXACTLY the same with the videos we produce.
Now go find some great light and go to work 🙂