Before I show you how to create videos that sell, here’s an interesting fact you should know.
According to the latest research, videos convert up to 85% better than copy by itself. In fact, one blog based business reports customer sales increased by 144% when they introduced a video on top of their sales letter.
So if you have a product or service you want to sell, and you’re not using videos…you’re leaving hundreds, possibly even thousands of customers on the table each year.
The good news is creating videos that sell doesn’t have to be difficult.
You just need to how to create them. Which is exactly what I’m going to share with you in this post.
Step 1. Know What Types Of Videos Match Your Current Market.
Matching the style of video to your target audience is critical to the success it will have. You have to know what videos your market responds to.
For example: An 65-year old man who likes deer hunting will likely not respond to an Explainer Video.
In order to do that, you have to research your target market and see what videos work, and which ones don’t.
Here’s the information you need to know about your target audience.
- Age range
- Monthly or Annual Income
- Interests – Hobbies, Passions , What They Read Etc.
The #1 struggle or problem they face.
You can even go more in-depth, but this is a solid foundation to understanding your current customer.
Step 2. Know How To Format Each Video.
Every video you create has to have a purpose. It also must follow certain formulas if you want to sell something in it.
And one of the best formulas to use is the “PAS” formula, which looks like this:
- Problem: Identify the problem
- Agitate: Agitate the problem
- Solve: Demonstrate you can help them.
This formula can be used to sell almost any product or service you can think of.
By recognizing the problem, magnifying it (agitate) to make your target market see how harmful it can be if it’s not fixed, and that you have the answer to help them… you’re automatically put in the teacher role.
And we’re taught people like teachers are trusted authorities in their fields. This also provides value to your market.
So instead of you asking them to buy, buy, buy…you’re providing value first, then asking them to by. Which is a big difference.
PRO-TIP: Another way to use this formula is to identify the problem, grab your markets attention, demonstrate you can help them, tell them where to get even more help. This formula is the same as the “PAS” formula, but it’s an easier transition to your product or service.
Step 3. Understand Composition
If you’re using people, props or filming actually scenes in your video, understanding composition is an absolute must.
And to be honest, there’s a lot that goes into good composition:
- Knowing what equipment to use
- Understanding shot angles
- And more…
I could go on and on about composition, but instead, [link] this link will give you a few free tips that will immediately help you understand composition better. [link]
Step 4. Give A Call To Action
Besides composition, this is the most important part of your video. Because without a clear cut call to action in your video, you have a better chance at winning the lottery twice than to sell something.
Surprisingly enough, this is the step 90% of people struggle with.
When it comes to asking for the sale, people freeze. This is actually true in face-to-face selling as well.
Research shows that 97% of new sellers can fly through their pitch, but when it comes to asking for the sale… they freeze.
So to ensure you provide a good call to action, here’s a script you can use to transition from your video content, to your call to action.
And even though it’s a few sentences long, this works really well with the “PAS” formula you earlier.
“ Well, I want to thank you for watching this video. I hope you enjoyed watching it and got tons of value from it. And that’s you, here’s something else you’re sure to enjoy…”
Then you go into your pitch.
It’s really that simple.
If you follow the steps I just mentioned above, selling products will be easier than ever before. These are actually steps that I go through when I create all my videos. Now it’s yours to use.
So go ahead, give these steps a try and tell me what you think in the comments below. I’d love to hear your feedback.